Videos

You can't test personalisation, or can you? Find out how in this experimentation webinar.

I took to the Main Stage alongside Lick CEO and Co-Founder, Lucas London, to discuss how experimentation and A/B testing have helped shape Lick's business direction and growth.

This video is for practitioners who want to scale and grow, as well as finance and senior leadership professionals. Here, I outline the financial value of experimentation and the benefits for business.

The right technical support for your A/B testing program requires so much more than just finding someone who knows HTML, CSS, and JS. You will only truly achieve the benefits of experimentation when your development is both efficient and sits correctly within a wider process.

By now, you've heard that Google is sunsetting its free and paid A/B testing solutions, Optimize and Optimize 360. Why is the news causing so much reaction? How should you react?

Join me as I discuss the 8 biggest mistakes that are made in CRO and experimentation.

Why do we not see the impact of our experimentation program on the bottom line? I discuss in this video focussed on conversion rate implications.

Having run experiments on website for the best part of 15 years, it would be very easy for me to go around telling people I know what works on websites. I don't! The only thing I can tell you is that you cannot guess what to do to your website and have to test everything.

How can CRO/experimentation be taken more seriously by the business, particularly senior leaders? This video outlines most successful way to achieve this is to use experimentation to answer big business questions.