Articles

You probably know my love of 'unexpected experiment results' The reason I share these are to try and show how customer behaviour defies common sense and expectations, and therefore to highlight the importance of experimentation.

Honoured to be named the #2 global influencer in the field of experimentation and CRO by Kameleoon

I spoke to Fintech Finance News about the hidden profits that can be uncovered by delivering experimentation value.

I spoke to The Drum on the relationship between owned media and social channels and the blurred lines created.

I discussed the plausibility of perfectly joined-up customer journeys with the help of strategists, creatives and experience specialists.

Here's how I impacted changes for client Liberty London to drive its e-commerce performance, connecting strategy and web development processes.

I encourage those thinking about a full website redesign to carefully reconsider in this discussion of style vs. functionality.

Our clients are increasingly asking us whether client-side A/B testing tools affect Cumulative Layout Shift (CLS) and negatively impact SEO. I’ve dug into this topic, enlisting help from Jon Crowder and Steve Walker here at Journey Further.

I spoke to The Drum on how brands can utilise personalisation to enhance user needs.