Podcasts

With over two decades in the field, Jonny shares insights on the evolution of CRO and experimentation, the importance of integrating creativity with data analytics, and how businesses can use experimentation for strategic decision-making.

Becca is joined by Jonny Longden as they explore the key to business success with the help of CRO experimentation. Learn how to fuel innovation, optimize your experiments, create exceptional customer journeys, plus how to foster an experimentation culture, measure ROI effectively, and avoid common customer experience mistakes.

I share with Apple Podcasts how to implement and scale experimentation programs in complex matrix organisations. In this episode, I discuss how I established and scaled the experimentation team at Sky, including some of the hurdles and challenges I encountered along the way.

I discussed how to understand the power of experimentation and inform business questions.

I dove into the topic of Conversion Rate Optimisation and how it has shifted in this podcast episode of the Marketing Dribble.

I sat down with AB Tasty's VP Marketing Marylin Montoya to discuss how experimentation can achieve anything as long as you have two ingredients: a strong desire and tenacity to implement it.

In this podcast episode, I discuss how to embed an experimentation program into your existing Agile product development process.