Breaking Out of the CRO Pigeonhole with Jonny Longden

Welcome to nohacks.show! In this episode, we welcome Jonny Longden, Director at Journey Further, to discuss the concept of breaking out of the CRO pigeonhole and making experimentation more strategic. With over two decades in the field, Jonny shares insights on the evolution of CRO and experimentation, the importance of integrating creativity with data analytics, and how businesses can use experimentation for strategic decision-making. The episode also touches on the upcoming Experimentation Elite event and the challenges of embedding experimentation into web development.

• 00:00

   

  Introduction and Background

• 02:08

   

  The Evolution of CRO and Experimentation

• 06:27

   

  Scientific Method in Business and Experimentation Elite Event

• 11:02

   

  Challenges in Building Experimentation Programs

• 16:25

   

  Experimentation in Small Businesses and Beyond Tools

• 21:11

   

  Experimentation-Driven Web Development

• 27:50

   

  Future Trends and Industry Challenges

• 31:14

   

  Closing Remarks