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Surprising A/B test results that defied best practices

You probably know my love of 'unexpected experiment results' The reason I share these are to try and show how customer behaviour defies common sense and expectations, and therefore to highlight the importance of experimentation.

As featured in Surprising AB Test Results That Defy Best Practices
Jonny
Jonny Longden
Sep 18, 2023
·
1 mins read
Surprising Experiments

https://www.kameleoon.com/en/blog/surprising-ab-test-results-defied-best-practices