The biggest mistakes in CRO and experimentation

This video will delve into the 8 biggest mistakes in CRO:

1. Obsessing over 'winning' tests and failing to understand the concept of R&D

2. Incorrect statistical measurement

3. Not investing in the 360° resources required to run a proper programme

4. Opinion-based ideation without any research

5. Treating CRO as a small exercise on the side while the majority of bigger changes go untested

6. Not investing in expertise to run the programme properly

7. Focusing only on optimisation and not using experimentation to help solve bigger, strategic problems

8. Poorly implemented A/B testing tools, particularly flicker effect