Disruption of a $93 billion industry using a test-and-learn approach

The Journey Further team are down in London for our debut appearance at Retail Week Live 2022.

Digital Experience Director, Jonny, took to the Main Stage alongside Lick CEO and Co-Founder, Lucas London, to discuss how experimentation and A/B testing has helped shape Lick's business direction and growth.

Hear Jonny's take on why businesses should be trying to incorporate scientific methods when making business decisions, and learn about how a test and learn culture has allowed Lick to grow into the perfect markets.