What does Google sunsetting Optimize and 360 mean for A/B testing?

By now, you've heard that Google is sunsetting its free and paid A/B testing solutions, Optimize and Optimize 360.

• Why is the news causing so much reaction?

• How should you react?

• Will it hurt or help the experimentation industry?

• What should you think about when/if you move to a new testing solution?

Find out what the end of Google Optimize and Optimize 360 means.